The world’s first pre-shampoo reconstructor!

 

Created 50 years ago specifically for the incomparable Audrey Hepburn by trichologist Philip Kingsley, Elasticizer by Philip Kingsley is the world’s first powerful pre-shampoo hair reconstructor.

 

Your hair has never been this nourished and strengthened.

 

It provides a super dose of elasticity, hydration, and strength to the hair. Instantly reviving dry, frizzy, and tangled hair, it restores elasticity and reduces breakage. It deeply hydrates, adds shine, and eliminates frizz. Results are visible from the first application, and with continued and regular use, the results improve.

 

Elasticizer Sicilian Lemon and Bergamot

 

Inspired by the captivating Mediterranean, PHILIP KINGSLEY has created Elasticizer Sicilian Lemon and Bergamot, with a fresh scent of juicy Sicilian lemon and exotic bergamot. A fragrance that will transport you on a summer walk through the charming towns along the Mediterranean coast.

 

Benefits:

✓ Deeply hydrates the hair

✓ Restores elasticity

✓ Instantly restores shine

✓ Adds vitality

✓ Strengthens and nourishes the hair

✓ Makes hair irresistibly soft and smooth

✓ Eliminates frizz and tangling

✓ Provides UV protection, even after shampooing

✓ Lightweight formula that won’t weigh hair down

 

Why is hair elasticity important?

 

Healthy hair can stretch up to one-third of its length and withstand a lot of stress. However, when hair is dry and damaged, it loses its elasticity, becomes weaker, and breaks easily under tension.

 

By infusing the hair with moisture, Elasticizer restores the elasticity of dry hair, making it more resistant to everyday stressors like combing and styling.